Should You Sell In Summer?

Considerations for Summer Sales

Location and Facilities

Your property’s location will play a large role in figuring out the best time of year to sell. If it’s near a beach it will be more attractive to buyers in warmer weather. Your property will feel vibrant and full of vitality if it’s close to summer attractions such as parks, outdoor markets or nightlife.

If you have pool, balcony or recreation area amenities, your potential buyers will better understand their value if it’s the time of year they’d be most used.

Generally, Summer could be a good choice for your sale if people are better able to imagine themselves taking advantage of what your location offers in the hotter months.

Target Market

Your market and their needs, schedules and sensibilities will be a major factor to consider when choosing the best time to start selling. A few points to consider about your ideal buyer:

• When do they have time off in the Summer months and how are they likely to spend it?
• Do they have children, and would they prefer looking at properties when the kids are in school, or out of school?
• How much time will they have between work, vacation and the commitments unique to their demographic?

The Month

Summer starts at the beginning of December and is over by the end of February. Although December and January are often busy times for any prospective buyer, life usually to goes back to normal after mid-January when the holidays are over.

Holidays tend to start by or before the third week of December and last until the second week of January or later, making February – late summer for us – the most open in terms of schedules.

Hot Sale Checklist

• Clean your property thoroughly – bright light means increased visibility!
• Heat brings out scents, so deodorise to neutralise odours from pets.
• Consider painting, as freshly laid colour is noticeable in the summer sun and will dry faster on arid days.
• Keep your property cool and comfortable to make it a sanctuary from the heat.
• Make the colours appropriate for Summer – bright and natural.
• If your property heats up during the day, schedule your inspections for the morning.
• Create a fun atmosphere that reminds people of what they enjoy about Summer: White Night, cricket matches, wine tours… use styling to build a subtle impression that your property is ‘in the now’.

Need to Cool Down?

If Summer isn’t the best fit for your property sale there are still things to do and take advantage of while all your friends are catching waves and getting tans.

Many department stores and smaller shops have boxing day specials and end-of-year clearances, making Summer an ideal time to add some fresh style to your property.

If Spring or Winter are better for your property sale, Summer is a great time to plan. The work you put in now will save time when you’re in the midst of hosting inspections and interfacing with your agents and property managers.

Summer could be the perfect time to sell, or it could be the best time to prep. You have free time, longer days and great shopping. No matter the season, there are always important things to be done when you’re selling a major asset such as property.